Service
Brand Identity
Your brand identity isn’t a logo. It’s the strategic foundation that determines whether prospects trust you in the first three seconds. We build identity systems that communicate authority, create consistency across every touchpoint, and give your business the visual credibility to compete at the level you’re aiming for.
What This Typically Covers
A starting point, tailored to your needs.
Primary Logo + Variations
Full logo system including primary mark, secondary lockup, icon/favicon, and single-color versions for every use case.
Color Architecture
Primary, secondary, and accent palettes with exact HEX, RGB, and CMYK values — tested for accessibility and screen/print consistency.
Typography System
Display, body, and accent font pairings with size scales, weight usage rules, and hierarchy guidelines for web and print.
Brand Guidelines Document
A 30–50 page reference covering logo usage, spacing rules, color application, typography, imagery direction, and common misuse examples.
Brand Voice Framework
Tone matrix, key messaging pillars, differentiator language, and writing guidelines that keep your brand sounding consistent everywhere.
Stationery System
Business cards, letterhead, envelope, and email signature templates — print-ready files and editable templates for your team.
Our Process
How we deliver.
Discovery & Brand Audit
We review your current brand presence, competitive landscape, and target audience. You fill out a detailed brand questionnaire and we hold a kickoff session to align on positioning.
Strategic Positioning
We define your brand’s competitive position, core messaging, and creative brief. This becomes the strategic backbone for all visual decisions.
Visual Identity Design
We present three distinct creative directions — each a fully realized concept with logo, color, and typography. You select one direction to refine.
System Development
The selected direction is expanded into a complete identity system. We build out all deliverables, produce the brand guidelines document, and prepare final assets.
Launch & Handoff
Final file delivery in all required formats, a walkthrough of the guidelines document, and a launch checklist for rolling out the new identity across your channels.
Who This Is For
Is this the right fit?
New businesses launching
You’re building something real and need a brand that communicates credibility from day one — not a $50 logo from a marketplace.
“You’re about to launch and realize your brand needs to match the quality of what you’re building.”
Companies that have outgrown their DIY brand
You started with what you had, and it got you here. But inconsistent materials and a logo you made in Canva are holding you back from the next level.
“Prospects are judging your business by its appearance — and your current brand isn’t closing that gap.”
Businesses entering new markets
You’re expanding into a vertical where established competitors set the visual standard. You need a brand that competes, not one that screams ‘startup.’
“You’re pitching against firms with polished brands and losing on perception, not capability.”
Related Work
See it in action.
Ready to get started?