Launch Campaign
A coordinated campaign to take a new product from unknown to unforgettable.
Project Gamma
A coordinated launch campaign for a new product entering a competitive market. We created everything from pitch decks to social media kits to motion graphics — a unified toolkit designed to create momentum from day one.
Services
- Campaign Strategy
- Motion Graphics
- Collateral Design
Year
2024
Deliverables
Investor pitch deck / Product explainer video / Social media launch kit / Trade show banners / Email templates
Brief
Gamma was entering a crowded SaaS category with a differentiated product but no brand presence. They had 90 days to generate awareness before a major industry conference and needed every asset to tell a consistent, compelling story.
Concept
We developed a campaign concept around the theme of clarity — cutting through noise in a saturated market. The visual language used bold typography, negative space, and a signature teal accent to stand out against competitors’ busy, feature-heavy messaging.
Execution
Deliverables rolled out in three phases: pre-launch teaser content, launch-week full assets, and post-launch nurture materials. Every piece was templated for their team to extend independently after handoff.
Campaign Assets
Collateral
“Launch day isn’t the finish line — it’s the starting gun. Every asset should earn its keep for months.”
Results
0K
Impressions in first 30 days
0%
Above-benchmark engagement rate
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